» Branding
May
11
2015

Is Your Website Working For or Against You?

Filed under: Branding, Business, Featured, Website Written by:

Darts concept.Is your website working for you or has it taken a nice long vacation?

You should expect a lot from your website, as it should be one of the center pieces of your Digital Marketing strategy. Your website is still the best, cost-effective way to get your message to customers and potential business. It is also an important part of your digital sales funnel which should include Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) and even email marketing.

Websites …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Nov
07
2013

One Sight, One Sound!

Filed under: Branding, Business, Greg Weatherdon, Website Written by:

Concept of brand The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.

Naturally, the image should fit the industry. That same landscaping company probably should not send employees out in three-piece suits, …

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Motivational Speaker & Small Business Advisor

Sep
30
2013

Supercharge Your Website

Filed under: Branding, Business, thefras, Website Written by:

website planningWebsites and their function continue to evolve. Especially in the last few years, websites have moved from the online “business card” and “online brochure” style to a much more dynamic and interactive experience, yet I see businesses constantly revert back to the basic business information style and hope for the best.

This can be driven by costs, time and a lack of understanding of the value of a website. It becomes that “thing you do” – …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Sep
18
2013

CEO Thought Leadership – Part 1: What Are You Thinking?

Filed under: Branding, Business, Jean-Baptiste Sawadogo, Leadership Series Written by:

How Do You Fast-Track Your BHAG, Your Next Millions, Billions or Trillions?

Leadership with education

Stop, pause and ponder for a moment… Be aware of what you are thinking about. Thought is the ingredient for everything, including your ‘Big Hairy Audacious Goal’” or BHAG, to use the acronym made famous by Jim Collins. As to the BHAG, it is a MUST for any company if it is to move fast forward and grow! If you don’t have a BHAG, it is time …

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Jean-Baptiste Sawadogo is the Founder and CEO of Leader One Inc; he is “The Trusted Confidant for CEOs and Their Senior Teams” offering Leadership Innovation, Executive Coaching, Speaking services.