» thefras
Apr
01
2014

The Missing Website: Call To Actions

Filed under: Business, thefras, Website Written by:

Act Now - Red Button

There is no question that the purpose of websites have changed in the last few years.

They have gone from a simple information center about your business and its products/services to a dynamic and responsive sales tool that is designed to answer your potential customer’s questions. It has the ability to capture information and feedback about your clients so that you can ensure you are serving them the best you can.

They can also do double-duty as training centers on your products by creating interactive …

Read More

Tags: , , , , , , , , , , , , , , , , , , ,

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Sep
30
2013

Supercharge Your Website

Filed under: Branding, Business, thefras, Website Written by:

website planningWebsites and their function continue to evolve. Especially in the last few years, websites have moved from the online “business card” and “online brochure” style to a much more dynamic and interactive experience, yet I see businesses constantly revert back to the basic business information style and hope for the best.

This can be driven by costs, time and a lack of understanding of the value of a website. It becomes that “thing you do” – …

Read More

Tags: , , , , , , , , , , , , , , , , , , ,

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

May
07
2013

Support Your Internet Marketing – Part I

Filed under: Branding, Business, Social Media, thefras, Website Written by:

Many businesses now have a Facebook page, Twitter account and maybe a LinkedIn and Google+ account for marketing their business on the Internet.

I am often asked what else the Social Media Manager needs to help support their Internet Marketing. Over the next few weeks we are going to look at a few “support”  programs and websites that help you do your job.

Lets start by taking a look at YouTube. YouTube is one of the top destinations on the Internet with more than 1 billion unique visits a month (Yep, that’s a “b”). If you are anything like me, we have all spent an afternoon …

Read More

Tags: , , ,

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Apr
15
2013

The Challenges of Social Media

Filed under: Business, Social Media, thefras Written by:

Many companies, both large and small continue to struggle with Social Media and end up disappointed with the time, money and results they get from Social Media.

Why is it so difficult? Mainly because Social Media illustrates how the conventional wisdom of customer communications and brand engagement no longer applies. Here are some of the factors:

1. “You Give up Control”
There’s no viable regulation of the media, so the content doesn’t have to be true. The impact of Social Media cannot be stopped or undone, even in court.

2. “It’s Everywhere”
Social Media transcends traditional geographic, demographic, and economic boundaries. …

Read More

Tags: ,

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here