Invest Ottawa: Using LinkedIn to Grow Your Business
Filed under: Seminars Written by: Robert Fraser
LinkedIn is one of the most powerful ways to connect with other businesses and business people on the Internet, yet most of us only use a small portion of what it can do. Join us as we delve into the best ways to setup and use LinkedIn to reach out and engage other businesses.
To Register: Invest Ottawa
80 Aberdeen Street, Suite 100
Ottawa, ON
Canada
K1S 5R5
Tags: Branding, Connecting, Internet Marketing, LinkedIn, small business
Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here
The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.
The focus of social media for businesses is usually Twitter or Facebook, but it’s important to remember that there are other platforms that can be very beneficial. LinkedIn is a networking site that can be used a great way to get your name out. LinkedIn is like Facebook but for your professional life. It has many features that can help you connect to a niche audience. Let’s take a look at what makes it so great:
