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Jan
26
2016

Invest Ottawa: Understanding Social Media Marketing Strategies For Your Business

Filed under: Seminars Written by:

Running a business and wondering what Social Media can do for your business? Is it all hype or should it be part of the Branding of your business?

Join us for an overview of what Social Media is all about, where is come from and how it is affecting every part of our business life – from Customer Service to Sales and Marketing.

Get tips on how you can implement Social Media in your business and not just get caught up in all the hype.

To Register: Invest Ottawa

80 Aberdeen Street, Suite 100
Ottawa, ON
Canada
K1S 5R5

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

May
11
2015

Is Your Website Working For or Against You?

Filed under: Branding, Business, Featured, Website Written by:

Darts concept.Is your website working for you or has it taken a nice long vacation?

You should expect a lot from your website, as it should be one of the center pieces of your Digital Marketing strategy. Your website is still the best, cost-effective way to get your message to customers and potential business. It is also an important part of your digital sales funnel which should include Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) and even email marketing.

Websites …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Apr
15
2013

The Challenges of Social Media

Filed under: Business, Social Media, thefras Written by:

Many companies, both large and small continue to struggle with Social Media and end up disappointed with the time, money and results they get from Social Media.

Why is it so difficult? Mainly because Social Media illustrates how the conventional wisdom of customer communications and brand engagement no longer applies. Here are some of the factors:

1. “You Give up Control”
There’s no viable regulation of the media, so the content doesn’t have to be true. The impact of Social Media cannot be stopped or undone, even in court.

2. “It’s Everywhere”
Social Media transcends traditional geographic, demographic, and economic boundaries. …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
15
2013

Get the most out of Twitter

Filed under: Social Media, thefras Written by:

Twitter is a social media program that allows users to post short posts (no more than 140 characters) on any topic they want. Your posts – or “tweets” as they’re called – can then be seen by anyone who “follows” you, while you can read tweets posted by anyone who you follow. The reason Twitter is such a powerful marketing tool is because your message can quickly be sent out to a large audience: your followers will see it instantly and could then pass it on to their followers and so on. As well, unless you’ve opted for …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here