Make Your Website Stand Out

Filed under: thefras, Website

Use colour, graphics and photos

Nothing is less appealing than a wall of text. And while colour and images will bring your website to life, you need to be cautious. Too much colour or too many images can make your website look amateurish. But used correctly, colour and graphics can evoke a specific emotion or sense of professionalism, as well make the site more visually appealing.

Beware the fold

‘The fold’ is the point on the web page where readers have to start scrolling to see the rest of the content. Everything that can be seen without scrolling is considered to be ‘above the fold.’ Admittedly, this isn’t as important as it used to be. Once upon a time, web designers would never dream of putting information below the fold. But now, with the prevalence of smartphones, people are used to scrolling. Still, it’s a good idea to keep the most important and visually appealing content above the fold, where it will instantly attract the user’s eye.

Add social media

People are so used to seeing tweet and share buttons that you’re doing yourself a disservice if you don’t include them. They’re easy to have and will go a long way towards helping word of your website spread across the Internet.

Use video, but go easy

There’s a reason YouTube is the third most popular website (after Google and Facebook). People love videos. But go easy. Not everyone has a high-speed connection, so also include text for those who many not want to watch or may not be able to watch. Keep your videos under five minutes long and keep them relevant to your business. That cat video might be cute, but unless you’re a pet store owner or veterinarian, it’s probably best to forget it.

 

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Written by:

Robert Fraser

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here