The Missing Website: Call To Actions
Filed under: Business, thefras, Website Written by: Robert Fraser
There is no question that the purpose of websites have changed in the last few years.
They have gone from a simple information center about your business and its products/services to a dynamic and responsive sales tool that is designed to answer your potential customer’s questions. It has the ability to capture information and feedback about your clients so that you can ensure you are serving them the best you can.
They can also do double-duty as training centers on your products by creating interactive …
Tags: analytics, business, button, call, call to action, CTA, download, email, information, landing page, phone, potential, products, proposition, services, success, tracking, value, website, whitepaper
Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here
Websites and their function continue to evolve. Especially in the last few years, websites have moved from the online “business card” and “online brochure” style to a much more dynamic and interactive experience, yet I see businesses constantly revert back to the basic business information style and hope for the best.
