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One Sight, One Sound!

Filed under: Branding, Business, Greg Weatherdon, Website Written by:

Concept of brand The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.

Naturally, the image should fit the industry. That same landscaping company probably should not send employees out in three-piece suits, …

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Motivational Speaker & Small Business Advisor


Supercharge Your Website

Filed under: Branding, Business, thefras, Website Written by:

website planningWebsites and their function continue to evolve. Especially in the last few years, websites have moved from the online “business card” and “online brochure” style to a much more dynamic and interactive experience, yet I see businesses constantly revert back to the basic business information style and hope for the best.

This can be driven by costs, time and a lack of understanding of the value of a website. It becomes that “thing you do” – …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here