Social Media Marketing Tips
Have a plan. Decide what you want from social media – increased sales, more followers, connections with clients and potential clients, etc. Having a plan prevents you from spinning your wheels or wasting time on social media – and we all know how quickly time can disappear when on social media!
Fill in as much information as possible. Include links to your website and other social platforms. Make good use of keywords, so that when someone is searching for your business, they have a better chance of finding you. The more information you provide, the more potential customers you will attract.
Tell people you are on social media. Your customers can’t read minds, so let them know you’re on Facebook, Twitter and Foursquare. A good place to put this information is on business cards, on flyers and in your store. Not everyone who does business with you will use them, but those who do will look you up.
Be informal but professional. Let your followers know what is new, how things are going and be open to conversation, but keep the personal information to a minimum. Not everyone wants to hear what you ate for breakfast or how you slept.
Showcase your talents. Maybe you own a restaurant and you took part in a cooking contest. Let your followers know why you’re the best at what you do. Or give your followers helpful tips; it will help you stand out from the competition.
Social Media is meant to complement your current marketing plans and website, not replace them. It may take some effort to get in a rhythm of updating your profiles, but it will be well worth the effort.