What’s your user experience?

Filed under: thefras, Website

So what makes a good user experience?

For one, the navigation should be intuitive. Include a navigation bar that can take visitors to the pages they need quickly and easily. The bar should be placed above the fold (the part of the web page that doesn’t require scrolling) and should clearly indicate what parts of the site each link will take the user to.

Another way to improve your user experience is to offer a search function. With the popularity of Google, Yahoo and Bing, people have become accustomed to finding what they need on the web quickly, simply by typing keywords into a search bar. Having a search option directly on your site will instantly boost visitors’ ability to find the information they need.

You should also include a feedback option, through a “Contact Us” page, social networking links, comment sections or, ideally, all of these things. Now, more than ever, the web is about being interactive. In the age of Facebook, Twitter, Foursquare and countless other social networking sites, people expect to instantly interact online. You can’t afford to ignore the importance of encouraging user feedback.

There are numerous other ways to increase your user experience and these are just a few quick suggestions.

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Written by:

Robert Fraser

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here