The Challenges of Social Media

Filed under: Business, Social Media, thefras Written by: Robert Fraser

Many companies, both large and small continue to struggle with Social Media and end up disappointed with the time, money and results they get from Social Media.

Why is it so difficult? Mainly because Social Media illustrates how the conventional wisdom of customer communications and brand engagement no longer applies. Here are some of the factors:

1. “You Give up Control”
There’s no viable regulation of the media, so the content doesn’t have to be true. The impact of Social Media cannot be stopped or undone, even in court.

2. “It’s Everywhere”
Social Media transcends traditional geographic, demographic, and economic boundaries. …

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Tags: Engage, Social Media

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

So You Think Your Passwords Are Secure

Filed under: Business, Security, thefras Written by: Robert Fraser

After being in the IT industry for almost 30 years, one of the hardest challenges is to get people to realize how important good passwords are.

From those that think that password1 is a decent password to those that have no passwords at all. Yet in this day and age, we actually have a lot more to lose by those that want to gain access to our accounts. Identity theft, loss of private information and in general – it is simply a PIA.

I’ve helped customers clean up hacked Hotmail, Yahoo, Facebook, Twitter and many other accounts where …

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Tags: planning, Security

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here