» Business
Apr
01
2014

The Missing Website: Call To Actions

Filed under: Business, thefras, Website Written by:

Act Now - Red Button

There is no question that the purpose of websites have changed in the last few years.

They have gone from a simple information center about your business and its products/services to a dynamic and responsive sales tool that is designed to answer your potential customer’s questions. It has the ability to capture information and feedback about your clients so that you can ensure you are serving them the best you can.

They can also do double-duty as training centers on your products by creating interactive …

Read More

Tags: , , , , , , , , , , , , , , , , , , ,

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Feb
14
2014

Many Hands Make Light Work

Filed under: Business, Greg Weatherdon Written by:

a team working together They say many hands make light work. As the owner of a small business, the responsibility of generating new business or ideas always seems to fall on our shoulders either because we feel it’s our job or simply a matter of default because we started the company and of course no one is as good as we are.

Unfortunately that kind of thinking puts us at great disadvantage. How different would your business be if there were other individuals helping to identify new prospects? How …

Read More

Tags: , , , , , ,

Motivational Speaker & Small Business Advisor

Dec
05
2013

Get More Life Out of Your Business

Filed under: Business, Greg Weatherdon Written by:

Get More Life Out of Your Business front coverWe are thrilled to announce that one of our guest bloggers, Greg Weatherdon, has a book out!

We showed you an excerpt from the book in our last blog post, One Sight, One Sound! Go read it if you haven’t yet, it’s a great piece. Now you can get all his fantastic experience and advice in one great package. A perfect gift for a friend, or even yourself.

Greg Weatherdon believes that you shouldn’t be the hardest working person in your …

Read More

Tags: , , , , , , , , ,

Stephanie is a recent graduate from McMaster University. She is the Social Media and Communication Coordinator for oogled. oogled can be reached at besuccessful@oogled.ca or see us at oogled.ca. See Stephanie’s BIO here

Nov
07
2013

One Sight, One Sound!

Filed under: Branding, Business, Greg Weatherdon, Website Written by:

Concept of brand The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.

Naturally, the image should fit the industry. That same landscaping company probably should not send employees out in three-piece suits, …

Read More

Tags: , , , , , ,

Motivational Speaker & Small Business Advisor