The Missing Website: Call To Actions
Filed under: Business, thefras, Website Written by: Robert Fraser
There is no question that the purpose of websites have changed in the last few years.
They have gone from a simple information center about your business and its products/services to a dynamic and responsive sales tool that is designed to answer your potential customer’s questions. It has the ability to capture information and feedback about your clients so that you can ensure you are serving them the best you can.
They can also do double-duty as training centers on your products by creating interactive …
Tags: analytics, business, button, call, call to action, CTA, download, email, information, landing page, phone, potential, products, proposition, services, success, tracking, value, website, whitepaper
Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here
They say many hands make light work. As the owner of a small business, the responsibility of generating new business or ideas always seems to fall on our shoulders either because we feel it’s our job or simply a matter of default because we started the company and of course no one is as good as we are.
We are thrilled to announce that one of our guest bloggers, Greg Weatherdon, has a book out!
The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.
