» Business
Sep
30
2013

Supercharge Your Website

Filed under: Branding, Business, thefras, Website Written by:

website planningWebsites and their function continue to evolve. Especially in the last few years, websites have moved from the online “business card” and “online brochure” style to a much more dynamic and interactive experience, yet I see businesses constantly revert back to the basic business information style and hope for the best.

This can be driven by costs, time and a lack of understanding of the value of a website. It becomes that “thing you do” – …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Sep
18
2013

CEO Thought Leadership – Part 1: What Are You Thinking?

Filed under: Branding, Business, Jean-Baptiste Sawadogo, Leadership Series Written by:

How Do You Fast-Track Your BHAG, Your Next Millions, Billions or Trillions?

Leadership with education

Stop, pause and ponder for a moment… Be aware of what you are thinking about. Thought is the ingredient for everything, including your ‘Big Hairy Audacious Goal’” or BHAG, to use the acronym made famous by Jim Collins. As to the BHAG, it is a MUST for any company if it is to move fast forward and grow! If you don’t have a BHAG, it is time …

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Jean-Baptiste Sawadogo is the Founder and CEO of Leader One Inc; he is “The Trusted Confidant for CEOs and Their Senior Teams” offering Leadership Innovation, Executive Coaching, Speaking services.

Aug
23
2013

What about LinkedIn?

Filed under: Business, Social Media, Steph Fraser Written by:

drawing social network structureThe focus of social media for businesses is usually Twitter or Facebook, but it’s important to remember that there are other platforms that can be very beneficial. LinkedIn is a networking site that can be used a great way to get your name out. LinkedIn is like Facebook but for your professional life. It has many features that can help you connect to a niche audience. Let’s take a look at what makes it so great:

Profile

Your personal profile is where you can list your education …

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Stephanie is a recent graduate from McMaster University. She is the Social Media and Communication Coordinator for oogled. oogled can be reached at besuccessful@oogled.ca or see us at oogled.ca. See Stephanie’s BIO here

May
07
2013

Support Your Internet Marketing – Part I

Filed under: Branding, Business, Social Media, thefras, Website Written by:

Many businesses now have a Facebook page, Twitter account and maybe a LinkedIn and Google+ account for marketing their business on the Internet.

I am often asked what else the Social Media Manager needs to help support their Internet Marketing. Over the next few weeks we are going to look at a few “support”  programs and websites that help you do your job.

Lets start by taking a look at YouTube. YouTube is one of the top destinations on the Internet with more than 1 billion unique visits a month (Yep, that’s a “b”). If you are anything like me, we have all spent an afternoon …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here