Many companies, both large and small continue to struggle with Social Media and end up disappointed with the time, money and results they get from Social Media.
Why is it so difficult? Mainly because Social Media illustrates how the conventional wisdom of customer communications and brand engagement no longer applies. Here are some of the factors:
1. “You Give up Control”
There’s no viable regulation of the media, so the content doesn’t have to be true. The impact of Social Media cannot be stopped or undone, even in court.
2. “It’s Everywhere”
Social Media transcends traditional geographic, demographic, and economic boundaries. …