» Internet Marketing
May
11
2015

Is Your Website Working For or Against You?

Filed under: Branding, Business, Featured, Website Written by:

Darts concept.Is your website working for you or has it taken a nice long vacation?

You should expect a lot from your website, as it should be one of the center pieces of your Digital Marketing strategy. Your website is still the best, cost-effective way to get your message to customers and potential business. It is also an important part of your digital sales funnel which should include Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) and even email marketing.

Websites …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Nov
07
2013

One Sight, One Sound!

Filed under: Branding, Business, Greg Weatherdon, Website Written by:

Concept of brand The most important element of a company image is that it’s consistent in everything you do — from the company logo on your employees’ shirts to your business cards to your website. Everything done on behalf of the business should fit into that one consistent image. It provides a professional, customer-facing appearance that is attractive to potential customers.

Naturally, the image should fit the industry. That same landscaping company probably should not send employees out in three-piece suits, …

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Motivational Speaker & Small Business Advisor

May
07
2013

Support Your Internet Marketing – Part I

Filed under: Branding, Business, Social Media, thefras, Website Written by:

Many businesses now have a Facebook page, Twitter account and maybe a LinkedIn and Google+ account for marketing their business on the Internet.

I am often asked what else the Social Media Manager needs to help support their Internet Marketing. Over the next few weeks we are going to look at a few “support”  programs and websites that help you do your job.

Lets start by taking a look at YouTube. YouTube is one of the top destinations on the Internet with more than 1 billion unique visits a month (Yep, that’s a “b”). If you are anything like me, we have all spent an afternoon …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here