» Social Media
Aug
23
2013

What about LinkedIn?

Filed under: Business, Social Media, Steph Fraser Written by:

drawing social network structureThe focus of social media for businesses is usually Twitter or Facebook, but it’s important to remember that there are other platforms that can be very beneficial. LinkedIn is a networking site that can be used a great way to get your name out. LinkedIn is like Facebook but for your professional life. It has many features that can help you connect to a niche audience. Let’s take a look at what makes it so great:

Profile

Your personal profile is where you can list your education …

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Stephanie is a recent graduate from McMaster University. She is the Social Media and Communication Coordinator for oogled. oogled can be reached at besuccessful@oogled.ca or see us at oogled.ca. See Stephanie’s BIO here

Jul
19
2013

Getting Creative with YouTube

Filed under: Branding, Social Media, Steph Fraser Written by:

YouTube can be a great asset for your company. It has the potential to bring new customers to your business and show your expertise. It’s a great way to share information to an audience, as you can link your videos on Twitter, your website and Facebook.

So, maybe after some thinking you’ve decided to set up a YouTube account for your business. You might have even had someone create a design for your background. And now it looks nice and empty? Yeah. Here comes the hard part, actually posting content. It sounds easy, but it can be …

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Stephanie is a recent graduate from McMaster University. She is the Social Media and Communication Coordinator for oogled. oogled can be reached at besuccessful@oogled.ca or see us at oogled.ca. See Stephanie’s BIO here

Apr
15
2013

The Challenges of Social Media

Filed under: Business, Social Media, thefras Written by:

Many companies, both large and small continue to struggle with Social Media and end up disappointed with the time, money and results they get from Social Media.

Why is it so difficult? Mainly because Social Media illustrates how the conventional wisdom of customer communications and brand engagement no longer applies. Here are some of the factors:

1. “You Give up Control”
There’s no viable regulation of the media, so the content doesn’t have to be true. The impact of Social Media cannot be stopped or undone, even in court.

2. “It’s Everywhere”
Social Media transcends traditional geographic, demographic, and economic boundaries. …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
19
2013

Social Media – Creating Content

Filed under: Social Media, thefras Written by:

Real Estate may be all about “Location, Location, Location”, but in Social Media it’s all about “Content, Content, Content”.

Social Media is all about connecting with your audience and engaging them. This allows them to be part of the conversation. For a successful Social Media campaign, you need to encourage your follower participation by offering engaging content.

So how do we come up with great, interesting content for our Social Media sites?

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here