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Feb
15
2013

Make Your Website Stand Out

Filed under: thefras, Website Written by:

Use colour, graphics and photos

Nothing is less appealing than a wall of text. And while colour and images will bring your website to life, you need to be cautious. Too much colour or too many images can make your website look amateurish. But used correctly, colour and graphics can evoke a specific emotion or sense of professionalism, as well make the site more visually appealing.

Beware the fold

‘The fold’ is the point on the web page where readers have to start scrolling to see the rest of the content. Everything that can be seen without scrolling is …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Feb
06
2013

Social Media: It’s Not Just About You

Filed under: Social Media, thefras Written by:

You finally have your business’s Facebook page up and running, but how are you going to use it? Most small businesses use it strictly for sending out information about the company – the latest sale, new products and features and other announcements. Unfortunately, that’s all they do and then are left wondering why no one follows them or why they aren’t increasing sales.

True, an important aspect of social media is keeping your customers up-to-date on your business. They will want to know about your products and services, but that’s only half of it. Social media is …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Jan
15
2013

Which social media platform do you need?

Filed under: Social Media, thefras Written by:

Facebook. One of the most popular sites in the world, Facebook allows you to keep in touch with friends and clients, share information, post links and comment on other people’s activities.

Twitter. On Twitter, users post information in short bursts – 140 characters, to be exact. It is open to the public, so anything you post can be seen by anyone. It’s most commonly used for sharing links to news articles, websites, videos, photos, etc.

YouTube. YouTube allows you to upload your own videos and other users can view and comment on these videos.

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here