» thefras
Mar
27
2013

So You Think Your Passwords Are Secure

Filed under: Business, Security, thefras Written by:

After being in the IT industry for almost 30 years, one of the hardest challenges is to get people to realize how important good passwords are.

From those that think that password1 is a decent password to those that have no passwords at all. Yet in this day and age, we actually have a lot more to lose by those that want to gain access to our accounts. Identity theft, loss of private information and in general – it is simply a PIA.

I’ve helped customers clean up hacked Hotmail, Yahoo, Facebook, Twitter and many other accounts where …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
19
2013

Social Media – Creating Content

Filed under: Social Media, thefras Written by:

Real Estate may be all about “Location, Location, Location”, but in Social Media it’s all about “Content, Content, Content”.

Social Media is all about connecting with your audience and engaging them. This allows them to be part of the conversation. For a successful Social Media campaign, you need to encourage your follower participation by offering engaging content.

So how do we come up with great, interesting content for our Social Media sites?

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
15
2013

What’s your user experience?

Filed under: thefras, Website Written by:

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
15
2013

Get the most out of Twitter

Filed under: Social Media, thefras Written by:

Twitter is a social media program that allows users to post short posts (no more than 140 characters) on any topic they want. Your posts – or “tweets” as they’re called – can then be seen by anyone who “follows” you, while you can read tweets posted by anyone who you follow. The reason Twitter is such a powerful marketing tool is because your message can quickly be sent out to a large audience: your followers will see it instantly and could then pass it on to their followers and so on. As well, unless you’ve opted for …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here