Use colour, graphics and photos
Nothing is less appealing than a wall of text. And while colour and images will bring your website to life, you need to be cautious. Too much colour or too many images can make your website look amateurish. But used correctly, colour and graphics can evoke a specific emotion or sense of professionalism, as well make the site more visually appealing.
Beware the fold
‘The fold’ is the point on the web page where readers have to start scrolling to see the rest of the content. Everything that can be seen without scrolling is …