Get the most out of Twitter

Filed under: Social Media, thefras Written by: Robert Fraser

Twitter is a social media program that allows users to post short posts (no more than 140 characters) on any topic they want. Your posts – or “tweets” as they’re called – can then be seen by anyone who “follows” you, while you can read tweets posted by anyone who you follow. The reason Twitter is such a powerful marketing tool is because your message can quickly be sent out to a large audience: your followers will see it instantly and could then pass it on to their followers and so on. As well, unless you’ve opted for …

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Tags: Engage, Social Media, Twitter

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Social Media Marketing Tips

Filed under: Social Media, thefras Written by: Robert Fraser

Have a plan. Decide what you want from social media – increased sales, more followers, connections with clients and potential clients, etc. Having a plan prevents you from spinning your wheels or wasting time on social media – and we all know how quickly time can disappear when on social media!

Fill in as much information as possible. Include links to your website and other social platforms. Make good use of keywords, so that when someone is searching for your business, they have a better chance of finding you. The more information you provide, the more potential customers you …

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Tags: planning, Social Media, website

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Social Media: It’s Not Just About You

Filed under: Social Media, thefras Written by: Robert Fraser

You finally have your business’s Facebook page up and running, but how are you going to use it? Most small businesses use it strictly for sending out information about the company – the latest sale, new products and features and other announcements. Unfortunately, that’s all they do and then are left wondering why no one follows them or why they aren’t increasing sales.

True, an important aspect of social media is keeping your customers up-to-date on your business. They will want to know about your products and services, but that’s only half of it. Social media is …

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Tags: customers, Engage, Facebook, Google+, Social Media, Twitter

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Which social media platform do you need?

Filed under: Social Media, thefras Written by: Robert Fraser

Facebook. One of the most popular sites in the world, Facebook allows you to keep in touch with friends and clients, share information, post links and comment on other people’s activities.

Twitter. On Twitter, users post information in short bursts – 140 characters, to be exact. It is open to the public, so anything you post can be seen by anyone. It’s most commonly used for sharing links to news articles, websites, videos, photos, etc.

YouTube. YouTube allows you to upload your own videos and other users can view and comment on these videos.

Tags: Engage, Facebook, Google+, Social Media, Twitter

Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here