» Branding
Jul
19
2013

Getting Creative with YouTube

Filed under: Branding, Social Media, Steph Fraser Written by:

YouTube can be a great asset for your company. It has the potential to bring new customers to your business and show your expertise. It’s a great way to share information to an audience, as you can link your videos on Twitter, your website and Facebook.

So, maybe after some thinking you’ve decided to set up a YouTube account for your business. You might have even had someone create a design for your background. And now it looks nice and empty? Yeah. Here comes the hard part, actually posting content. It sounds easy, but it can be …

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Stephanie is a recent graduate from McMaster University. She is the Social Media and Communication Coordinator for oogled. oogled can be reached at besuccessful@oogled.ca or see us at oogled.ca. See Stephanie’s BIO here

May
07
2013

Support Your Internet Marketing – Part I

Filed under: Branding, Business, Social Media, thefras, Website Written by:

Many businesses now have a Facebook page, Twitter account and maybe a LinkedIn and Google+ account for marketing their business on the Internet.

I am often asked what else the Social Media Manager needs to help support their Internet Marketing. Over the next few weeks we are going to look at a few “support”  programs and websites that help you do your job.

Lets start by taking a look at YouTube. YouTube is one of the top destinations on the Internet with more than 1 billion unique visits a month (Yep, that’s a “b”). If you are anything like me, we have all spent an afternoon …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
15
2013

What’s your user experience?

Filed under: thefras, Website Written by:

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Feb
15
2013

Make Your Website Stand Out

Filed under: thefras, Website Written by:

Use colour, graphics and photos

Nothing is less appealing than a wall of text. And while colour and images will bring your website to life, you need to be cautious. Too much colour or too many images can make your website look amateurish. But used correctly, colour and graphics can evoke a specific emotion or sense of professionalism, as well make the site more visually appealing.

Beware the fold

‘The fold’ is the point on the web page where readers have to start scrolling to see the rest of the content. Everything that can be seen without scrolling is …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here