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May
07
2013

Support Your Internet Marketing – Part I

Filed under: Branding, Business, Social Media, thefras, Website Written by:

Many businesses now have a Facebook page, Twitter account and maybe a LinkedIn and Google+ account for marketing their business on the Internet.

I am often asked what else the Social Media Manager needs to help support their Internet Marketing. Over the next few weeks we are going to look at a few “support”  programs and websites that help you do your job.

Lets start by taking a look at YouTube. YouTube is one of the top destinations on the Internet with more than 1 billion unique visits a month (Yep, that’s a “b”). If you are anything like me, we have all spent an afternoon …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Mar
15
2013

What’s your user experience?

Filed under: thefras, Website Written by:

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Feb
15
2013

Make Your Website Stand Out

Filed under: thefras, Website Written by:

Use colour, graphics and photos

Nothing is less appealing than a wall of text. And while colour and images will bring your website to life, you need to be cautious. Too much colour or too many images can make your website look amateurish. But used correctly, colour and graphics can evoke a specific emotion or sense of professionalism, as well make the site more visually appealing.

Beware the fold

‘The fold’ is the point on the web page where readers have to start scrolling to see the rest of the content. Everything that can be seen without scrolling is …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here

Feb
06
2013

Social Media Marketing Tips

Filed under: Social Media, thefras Written by:

Have a plan. Decide what you want from social media – increased sales, more followers, connections with clients and potential clients, etc. Having a plan prevents you from spinning your wheels or wasting time on social media – and we all know how quickly time can disappear when on social media!

Fill in as much information as possible. Include links to your website and other social platforms. Make good use of keywords, so that when someone is searching for your business, they have a better chance of finding you. The more information you provide, the more potential customers you …

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Robert is the President/CEO of The Social Business, a Digital Marketing Agency in Toronto & Ottawa, Ontario. The Social Business can be reached at besuccessful@thesocialbusiness.ca or see us at thesocialbusiness.ca. See Rob’s BIO here